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Created by devoted dog parents, formulated with leading Pet Nutritionists, and approved by trusted Vets - Updog was made for the love of dogs.

We want the best for our companions, but were shocked to discover how little nutritional value most commercial dog foods provide. Many preventable health issues in dogs trace back to poor diet, so we knew we had to do something.

Updog is made to elevate your dog’s daily meals with real, research-backed ingredients. Just sprinkle it over their food with a splash of water, and know you’re giving your best friend a better quality of life.

Every purchase gives back

With every Updog product purchased online, we donate $1 to dogs in the care of Animal Welfare League Queensland (AWLQ). So while you’re supporting your dog’s health, you’re also helping another dog on their journey to a forever home.

AWLQ is a donor-supported charity with five rehoming centres across Queensland, working tirelessly to reduce the euthanasia of over 200,000 treatable pets in Australia each year. We're proud to partner with an organisation that shares our passion for giving every dog a better life.

Brought to life by dog parents who care as much as you do.

Only the best ingredients for your best friend

We wanted to bring you the cleanest dog supplements on the market, so we opted to make our products human-grade.

At Updog, we believe your dog deserves the same standard of nutrition as you do. That’s why every scoop is made with human-grade ingredients, blended in a Brisbane-based facility that meets the strict standards of human supplement production.

Unlike the under-regulated pet food industry, we go the extra mile to ensure safety and quality. After all, if we wouldn’t eat it, why should our dogs?

No time for products that don't work

We’re not reinventing the wheel. Updog supplements are crafted from proven, research-backed ingredients known to support real improvements in dogs’ health and wellbeing. By combining these superfoods into one easy meal topper, we help you target your dog’s nutritional needs all in a scoop's work. No fads, and certainly no cheap fillers.

My dog loves the flavour and I can already see a positive difference after a few weeks.

— Sophia & Nullah