
The Benefits of Probiotics for Dogs
Tired of vet trips for allergies, paw licking and rashes?
Roughly 70% of your dog's immune system lives in their gut. When the balance of bacteria in there is out of whack, inflammatory signals ripple through the body. The solution? Adding probiotics to your dog's daily routine. We love them so much that we made them a hero ingredient in our best-selling Skin & Coat Hero meal topper.
What Dog Parents Are Saying:
His coat is thicker, shinier, and he’s way less itchy now. He’s also stopped chewing his foot, which used to be a constant problem.
We have been using this for 2 months and it has been a life changer for our itchy dachshund.
You're not alone
An unbalanced gut is one of the most overlooked reasons behind the common pain points pet parents visit their vet about. But natural daily support is often turned to as a last resort, not a first.

How probiotics make a difference to your dog's skin health
The connection between gut health and skin health in dogs, aka the "gut-skin axis", is one of the most exciting areas of veterinary nutrition research (well, we think so). Your dog's gut houses trillions of natural good bacteria, and keeping them in balance is critical to overall health. When the balance is off - sometimes due to stress, medications, age or environmental changes - you'll notice it first in their stool, skin, energy, or appetite.
A quality probiotic helps regulate the immune system's response to allergens, meaning fewer flare-ups and less scratching, paw chewing, and ear irritations. It also improves absorption of the nutrients that build a resilient skin barrier and shinier coat.
Emphasis on 'quality', because not all probiotics are created equal. A cheap probiotic with weak strains and low CFU counts is often more marketing than medicine. Bacillus Coagulans is a spore-forming strain that survives stomach acid and stays shelf-stable. That's why we chose it for Skin & Coat Hero, our best-selling supplement.
Tackle itchy, irritated skin from the inside out by addressing the cause, not just the symptoms.

✔ Natural gut support
✔ Backed by clinical research
✔ Human-grade, vet approved
✔ No fillers or unnatural flavours
✔ 100 days supply for small dogs
✔ Certified delicious
Thank you! The licking has almost completely stopped, and my Willow seems so much calmer and less irritated now that the redness on her skin has improved. Such a noticeable difference already.
That's amazing news, appreciate the update Michelle!
Very happy with this product! Our dog is prone to minor skin irritations so thought it would be worth a try. Have noticed less skin irritations occurring in a short period of time. Also love the support given to AWLQ.
Thank you, Mary! What sweet little babies - so glad you've seen a difference.
OBlue staffy fur baby has the best skin and coat now.
We’re almost at the end of our second tub and definitely in control of the standard staffy skin issues. There was no chance I was going down the injection path with a puppy and he is the most handsome boy on the street now.
Do I have a before an after photo? Somewhere in the thousands of photos I take of my beautiful boy…. but trust me when I say, persevere. Use the powder every night and you WILL see results. I promise.
Look at that face! And those puppy eyes!! What a gorgeous boy, we were smiling ear to ear reading this feedback - thank you for sharing!
Long-term baby sitting a fur kid, whose coat had become dull. I knew him to have had an amazing coat in the past. He also had very itchy skin. Daily improvements since moving towards mostly raw with Updog!
What a cutie - we're so happy his skin is feeling more calm. Thanks for the review.






