Winston's Story: Soothing the Chronic Itch

“Where do I even begin? Our poor boy has been suffering with gut issues for the past 12 months.”

This lively 4-year-old English Cocker Spaniel was very well known at his local vet due to chronic gut issues that led to chronic skin issues.

His Mum tried switching his proteins again and again to ease the diarrhoea and vomiting - chicken, turkey, fish, goat, even kangaroo - trying to find something his stomach could tolerate.

After multiple vet visits, they were advised to move Winston onto an allergenic specialist kibble, intended to help his gut heal.

“Since switching to this diet [the allergenic kibble], he has become incredibly itchy, pulling hair out of his feet to scratch the itch, and his neck and ears are also itchy. We’ve tried using oral antibiotics, as well as injected, but they haven’t provided any real relief.”

Not only was Winston uncomfortable, he was trapped in a cycle where soothing one issue seemed to worsen another.

It’s a familiar pattern for many dog parents: digestive health is connected to skin health. In fact, one study found that up to 60% of dogs with chronic skin conditions also have underlying gastrointestinal issues, suggesting that a healthy gut is vital for a healthy coat. (Source: Journal of Veterinary Internal Medicine)

Enter Updog Skin & Coat Hero

Winston’s parents decided to give our Skin & Coat Hero supplement a try. Just four weeks later, the difference was impossible to miss.

“So glad we found this! This supplement has made such a difference for my dog. His coat is thicker, shinier, and he’s way less itchy now. He’s also stopped chewing his foot, which used to be a constant problem. He has a really sensitive stomach, but this didn’t cause any issues at all - actually made his digestion better. Even friends have commented on how good he looks.”

After a month with Skin & Coat Hero, Winston’s parents reported:

✨ Shinier, thicker coat
🐕 Reduced itching and rashes
🐾 Less licking and paw chewing
🧴 Improved dry, flaky skin
🍃 Fewer yeast infections
💩 Good poop consistency

Why Gut + Skin Support Matters

Many dog owners don’t realise just how tightly gut health and skin health are linked. When the digestive system isn’t balanced, it can trigger inflammation and immune reactions throughout the body - and the skin is often the most visible sign.

Skin & Coat Hero was formulated specifically to support this connection: nutrients that help soothe skin, balance bacteria, and support digestion all in one daily scoop.

A Happier Dog, A Happier Home

Winston’s story is a reminder that sometimes the stubborn problems - the ones that won’t go away with short-term fixes - need a whole-body approach.

If your dog is struggling with itchiness, dull coat, dry skin or recurring gut issues like Winston did, perhaps it’s time to give them support that works from the inside out.

👉 Shop Skin & Coat Hero